Marketing 101

So let me get this straight. Free advertising, free positive advertising, is a bad thing? Apparently so, according to Mahindra, an Indian automaker trying to enter the US market. Mahindra Planet is a blog dedicated to endorsing Mahindra products because the blogger likes them for some reason. His reward: A lawsuit. Makes perfect sense as a marketing strategy to piss off a blogger and lots of his blogger friends.

H/T to Dick.