Its the message

The NFL has refused to air this ad from Daniel Defense. The NFL has adopted an anti-Second Amendment stance. Once you look at the ad its fairly clear why they refused it. The ad sends a clear message that the safety of your family is an individual responsibility and implies that a firearm is the best tool to that end. The NFL has no intention of helping spread that message.

If you are a gun owner and a football fan you might want give that some consideration and find something else to do on Superbowl Sunday.