So much for the claim that “Nine out of 10 Americans support [expanded] background checks”

With what may turn out to be a 50-to-1 spending advantage ($9.5 million to what appears to be a couple hundred thousand ($1.7 million was spent on another gun initiative)), the initiative passed with just less than 60 percent of the vote. What this vote implies is that even under ideal circumstances with a massive campaign spending advantage and picking a liberal state where they thought that they would do well, slightly less than 60 percent of the voters supported the initiative.

Unfortunately, all they need is 51% to get their money's worth.